Humanize How PeopleCentric Organizations Succeed in a Social World (Audible Audio Edition) Jamie Notter Maddie Grant Rick Frederick Books
Download As PDF : Humanize How PeopleCentric Organizations Succeed in a Social World (Audible Audio Edition) Jamie Notter Maddie Grant Rick Frederick Books
A practical guide for realizing the true potential of social media - not for marketing, but for leadership.
Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human - and more effective.
Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable. Regardless of your title or position, this book can help you
- Build a more trustworthy, open, generative, and courageous organization by embracing social and human principles.
- Change organizations from the inside out.
- Address critical elements of organizational behavior, process, and culture.
- Move beyond the social media buzzwords like "transparent", "decentralized", and "open" - and actually make them happen.
- Promote forms of "generative" success that go beyond profit and loss.
- Learn how to get started - you, personally, today, right now!
Humanize How PeopleCentric Organizations Succeed in a Social World (Audible Audio Edition) Jamie Notter Maddie Grant Rick Frederick Books
We've all experienced the impact of technology on how we do business, and on how organizations work. Computers. Email. Mobile phones. All things we now take for granted, but they had a profound effect on how we got work done.Social media--which lets anyone publish anything from anywhere, and which creates instant communities around shared interests--will have a far more profound effect on how we do business than anything we've seen so far. It will literally force us to tear up and re-knit the fabric of how our organizations are structured. I have believed this to be true for a while, and we finally have a book that explains why this transformation will happen, what the post-social media organization will look like, and how to transition your business from a hierarchical, mechanistic structure into to a far more sustainable, effective people-centric organization.
In the first four chapters, all written in an informative yet highly readable style, Grant and Notter explain the origins of our current process- and best practices-based corporate structures, why those structures will fail if they don't change, and what the challenges are to making the change happen. This is not a pollyanna cheerleading book about how great social media is; the changes will happen but they won't be easy for many organizations to absorb.
That's where the second half of the book comes in. In four brilliantly written chapters, the authors offer detailed, practical advice--complete with downloadable worksheets and specific examples and suggestions for how anyone (not just executives) can start making a difference today. Humanize allows you to help your organization become open, trustworthy, generative (being able to produce/create value on an ongoing basis) and courageous. And, for those organizations who can make the transition, it will allow them to build far closer, more valuable relationships with its customers and its employees.
I am not typically a fan of business books, but I really enjoyed this one, both for its subject matter and its readability. I would recommend it for anyone -- at any career stage, industry or job function -- who wants to understand where business is going, and how to be part of making the change happen.
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Humanize How PeopleCentric Organizations Succeed in a Social World (Audible Audio Edition) Jamie Notter Maddie Grant Rick Frederick Books Reviews
Notter and Grant's book offers insights into the shifting terrain in organizations -- moving from the mechanistic toward the more open and the more human. A must read for anyone looking to develop their capacity for making meaningful change in their organization. Great resources included.
Humanize really brings back leadership to a personal level. It advocates for the need to connect with others and build relationships which are the most important factors of running a successful business or operation. I really like how it makes this connection to modern technology such as social media and how it advocates for strategically using social media to make connections with people in order to strengthen its organization. Great Read!
Font is too small, writer takes too many pages to prove a point. For me the book did not move fast and could not connect with the author's writing style.
This book is so important a read that Mark Babbitt and I are using it as a source of research - and inspiration! - for our book coming out next summer, "A World Gone Social." In other words, it isn't just good it's must-read!
Humanize is outstanding - it captures so much about the current marketplace without being dependent on the "right now" problem so many other books have... that being that they are only relevant "right now" when they are written, because the world changes so quickly and the examples are no longer valid.
Instead, humanize uses the social world as the context for identifying what is wrong with our current management and organizational structure norms. From there, anyone in an organization can understand what steps he/she can take to make a positive impact on the organization.
My professional work is now primarily focused on the nonprofit sector, which this book is not specifically written for, but it applies well nonetheless.
I have purchased an additional copy to send to a former boss who is particularly innovative and intelligent. I will also be purchasing copies for a handful of my MBA professors, because this context is desperately needed in a business education.
In the same vein that Marshall McLuhan ("Medium is the Message" and "Global Village") turned the spotlight away from the technology of the times and trained it rather on what the technology revealed about how we were changing as human beings, Jamie Notter and Maddie Grant explain how the advent of social media signals a change in how organizations will "manage" people. Using a "machine" metaphor to describe the undercurrent of modern management inspired by Frederick Taylor and others early in the last century, they propose that the effect of recent technology in the larger society has ushered in a new framework for relating to human beings in the workplace - ah, one that is human! The irony of our times.
Whether you manage an organization or consider yourself managed by an organization, if you are interested in getting clear about a revolution that is happening around you before it becomes a chapter in a history book, read Humanize. Not only does it lay out how mindful organizations have been adapting the way they relate to their talent, more importantly it provides the elements any interested person can focus on to swim in the new current. The authors provide a "trellis" of 4 operating principles organizations and managers who wish to be successful in the new environment can follow being Open, Trustworthy, Generative, and Courageous. Within these principles, they further outline three focal points -- Culture, Process, and Behavior - to fully understand how these principles can be fostered and practiced in real life. Humanize is both insightful, clear social analysis and a "how to" for the new world order as it relates to organizations. Ultimately, it's a call to action. Worth your time and attention.
We've all experienced the impact of technology on how we do business, and on how organizations work. Computers. Email. Mobile phones. All things we now take for granted, but they had a profound effect on how we got work done.
Social media--which lets anyone publish anything from anywhere, and which creates instant communities around shared interests--will have a far more profound effect on how we do business than anything we've seen so far. It will literally force us to tear up and re-knit the fabric of how our organizations are structured. I have believed this to be true for a while, and we finally have a book that explains why this transformation will happen, what the post-social media organization will look like, and how to transition your business from a hierarchical, mechanistic structure into to a far more sustainable, effective people-centric organization.
In the first four chapters, all written in an informative yet highly readable style, Grant and Notter explain the origins of our current process- and best practices-based corporate structures, why those structures will fail if they don't change, and what the challenges are to making the change happen. This is not a pollyanna cheerleading book about how great social media is; the changes will happen but they won't be easy for many organizations to absorb.
That's where the second half of the book comes in. In four brilliantly written chapters, the authors offer detailed, practical advice--complete with downloadable worksheets and specific examples and suggestions for how anyone (not just executives) can start making a difference today. Humanize allows you to help your organization become open, trustworthy, generative (being able to produce/create value on an ongoing basis) and courageous. And, for those organizations who can make the transition, it will allow them to build far closer, more valuable relationships with its customers and its employees.
I am not typically a fan of business books, but I really enjoyed this one, both for its subject matter and its readability. I would recommend it for anyone -- at any career stage, industry or job function -- who wants to understand where business is going, and how to be part of making the change happen.
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